The Tourism Authority seeks to transmit the essence and magic of Panama as a tourist destination through this new campaign. Panama “Live for More”, more than a campaign or a slogan is an invitation to act and reach higher.
One of the great pillars of the country’s development is undoubtedly tourism. That is why we are working hard to strengthen the country’s brand and the positioning of Panama as an adventure destination.
The Minister of Tourism, Iván Eskildsen, pointed out that “the vision of tourism for 2025 is to be recognized as a world-class sustainable destination, thanks to the extraordinary richness and diversity of its natural and cultural heritage environment, and the quality of its services”.
Panama is about the abundance of riches, and the intersection of nature, cultures, geographies, and passions.
It is a place where different worlds converge: traditional and modern, cosmopolitan and rural, Caribbean and Pacific, biodiversity and commerce. It is sustainable tourism
This is what “Live for More” is inspired on, the new campaign launched by the Tourism Authority and is a journey to challenge demanding travelers to discover more of what really matters: more curiosity, more sensory stimulation, more connection, more self-discovery, and more transformation.
“Live for more” describes four fundamental attributes of Panama’s DNA with amazing ease and energy.
The first of them: Panama is charismatic, and the country has a magnetic personality. Next, Panama is vibrant, extra in every way, the moment you set foot in this small but powerful country, you are surrounded by a kaleidoscope of intersecting identities, colors, and sounds.
Third: Panama is pride. All the people who know Panama carry pride and inordinate confidence; after all, they live in the countryside that has changed the world’s biodiversity, impacted the path of commerce, and influenced many musical styles.
Last but not least, Panama is surprisingly different, Panama is perfectly imperfect, it is a country of strong contrasts that represents the world with its amazing diversity.
As “Live for more” mentions, Panama is a place that radiates life and invites you to live more. Panama is refreshingly irreverent, it is a small piece of land that breaks the mold and invites travelers to experience life in a sharp, bright, and contrasting color.
Panama is where the worlds converge, it is for curious travelers who seek to reconnect with their life and strength. Panama awakens them with the intrigue, energy, and power of the converging worlds.
Panama radiates life and protects and renews its natural, cultural, and human wealth, breathing life and invigorating everything and everyone who comes into contact with it.
